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Google Ads - The key to success

Google searches are constantly being made, so the competition within search results is fierce. To stand out, you need to have an effective marketing strategy. The results of Google Ads advertising are achieved through solid expertise. As a business owner, you need to know your goals and the amount you’re willing to invest in advertising.

At ViennaVibe, our professionals have a deep understanding and expertise in keyword advertising. We have been helping businesses succeed for many years, refining every detail of the ad to perfection. We recommend outsourcing Google Ads advertising to ensure 100% success for your business. We keep you updated throughout the entire campaign, sharing detailed reach metrics.

We also specialize in optimizing website content. We believe that the best advertising results are achieved through optimized websites combined with simultaneous Google Ads campaigns. Google Ads provides valuable search data, which we also utilize for creating website content and SEO features. Our promise is to synchronize your website and advertising to complement each other seamlessly.

Why choose Vienna Vibe?

Data

Our clients own all the data. ViennaVibe creates an account in your company’s name and manages advertising so that you can maximize all the benefits.

Conversions

We continuously measure conversions to stay up-to-date on the effectiveness of advertising.

Targeting

The advertising is tailored based on targeting, languages, and other details specific to your business.

Analysis

Continuous results analysis is ongoing, and we constantly refine and optimize growth opportunities. Your business deserves the best!

Keywords

We delve deeply into keywords that are relevant to your business activities and resonate with your target audience.

Reporting

The reporting is always transparent and real-time. All communication takes place through Flozy to keep you updated at all times.

1. Broad match

Broad match is suitable when you want your ad to appear for a wide range of search terms. It helps us discover common keywords that potential customers use.

2. Phrase match

Phrase match falls between these two. Optimizing Google Ads advertising requires expertise in utilizing all types of search queries and combining them effectively.

3. Exact match

Exact match, on the other hand, displays the ad for specific search terms.

Types of keyword searches

The three different types of Google Ads search queries

The use of the right search query types evolves over time as advertising results are analyzed. Optimizing the ROI of keywords is especially important. Precise keywords that are profitable for your business produce long-term results.

Google Ads optimization

Advertising optimization ensures desired results. Our priority is to set common goals for your advertising and tailor campaigns based on conversions to meet these objectives. Metrics for conversions include leads, forms, sales, and all contacts.

In Google Ads advertising, we can also define the desired budget for each conversion. In other words – How much are you willing to pay for a single click? The more the ad reaches, the lower the cost per conversion.

We measure advertising results using Google Analytics and Tag Manager. It’s crucial for us to see which keywords work in your advertising. If any keyword or ad doesn’t yield results, we improve it. Our optimization is purely based on your business’s sales and conversions. We continually test rotating ads and always strive to optimize budget profitability.

Detailed reporting of results

We use Google Looker Studio for reporting results. It’s real-time and user-friendly. To facilitate reporting, we create a Dashboard view for your company. This allows us to compare advertising results to other organic traffic on your website.

Through Flozyn, we provide weekly updates on your company’s Google advertising results. Additionally, we compile a larger report monthly. This way, as a client, you can see firsthand how the advertising is performing. Planning for future business activities also becomes easier when results are clearly visible.

LET'S CONNECT

Ready to upscale your marketing with Google Ads? Let's talk.

For a no-obligation evaluation, contact us via the enquiry form.